SEO and GEO Audit — every leak, gap and rank opportunity in one teardown
Most SEO audits are PDFs full of severity flags. Ours is a forensic engineering report: every broken redirect chain, every orphan pillar, every hreflang collision, every page failing INP, every entity your knowledge graph never declared. We hand you the diff between where you rank now and where the data says you should rank — plus the build order to close it.
What the audit covers
Six layers, one report. We crawl, query and reconcile data from Google Search Console, Bing Webmaster, Semrush, GA4, GBP API, your CMS, your nginx config and the live HTML. Then we cross-reference until every contradiction is resolved.
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Technical SEO + crawlability
Full crawl with custom Screaming Frog config + Semrush Site Audit. Render-blocking resources, broken redirect chains, mixed canonicals, paginated/faceted bloat, orphan pages, internal linking gaps, JavaScript SEO, robots.txt + sitemap audit, HTTP/2 push, gzip/brotli, CDN cache headers.
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Core Web Vitals + INP
Field data from CrUX (75th percentile, mobile + desktop) plus lab data via Lighthouse 11 and PageSpeed Insights. We hunt the actual layout shift sources, blocking JS, large LCP elements and INP outliers — not just the score.
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Indexability + log file analysis
Crawl budget, Googlebot smart vs mobile share, indexed-vs-discovered-vs-crawled split, soft-404 detection, GSC URL inspection sampling, IndexNow + Indexing API readiness.
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On-page + entity SEO
Title/meta uniqueness, H1 hierarchy, internal anchor distribution, salient entity coverage (NER), schema graph completeness (Organization/LocalBusiness/Service/FAQPage/BreadcrumbList/Product/Article — whichever applies), llms.txt and AI-friendly markup.
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Local SEO + GBP
NAP consistency across 40+ data aggregators, GBP optimization (categories, services, attributes, posts cadence, photo coverage), review velocity and sentiment, citation gap analysis, Map Pack rank by city.
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Generative Engine Optimization (GEO)
Citation share in ChatGPT, Perplexity and Google AI Overviews for your top 100 queries. Source-fitness scoring (entity density, citability, schema, freshness). Gap-to-fix list per LLM surface.
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Backlink + brand
Toxic link analysis, anchor distribution, lost links recovery, brand SERP audit, branded query CTR vs benchmark, sitelinks readiness.
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Conversion + analytics
Funnel sanity (GA4 events, GTM, server-side tagging), goal-to-revenue tie-back, organic-to-conversion attribution, missing UTM coverage on outbound campaigns.
How we run the audit
Ten business days, three milestones. Nothing is outsourced; the senior engineer who writes the report runs the crawl.
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Day 1–2
Kickoff + access. We collect read-only access to GSC, GA4, Semrush, GBP, Bing, Cloudflare and your CMS. Custom crawl schemas are written for your URL patterns (faceted parameters, locale paths, AMP).
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Day 3–6
Crawl + reconcile. Full-site crawl, log file ingest, GSC bulk export, Semrush APIs, CrUX field data, AI-search citation probes (top 100 queries × 3 LLMs).
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Day 7–8
Analysis. Every finding is severity-scored (P0–P3), traffic-impact estimated against current GSC + Semrush data, and ordered into a build sequence with effort estimates.
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Day 9
Walkthrough call. 60-minute recorded teardown of every P0/P1, with screen-share through the live data.
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Day 10
Handover. Final 60–90 page PDF + raw data dump (CSV/JSON) + ready-to-import Notion or Linear backlog.
What you receive
Audits without artifacts you can act on are theatre. You leave the engagement with the same files our engineers use to ship.
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Executive summary
5–8 pages, decision-ready, with the 5 biggest traffic-recovery levers ranked by impact and effort.
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Technical findings
P0–P3 backlog of every issue, exportable to Linear, Jira or Notion in one click.
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GEO citability scorecard
Per-query, per-LLM citation share with gap remediation steps (schema additions, copy patterns, llms.txt entries, entity reinforcement plays).
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Crawl + log artifacts
Full Screaming Frog DB, Semrush export, raw CrUX query, GBP export — yours to keep.
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90-day roadmap
A specific week-by-week sequence of fixes, content shipments and schema deployments.
What clients ask about Full SEO + GEO Audit
Yes — most of our audit clients have one. We hand the team a backlog they can ship from on Monday. We focus on what an in-house team rarely has time to do: log-file analysis, multi-tool data reconciliation, GEO citability probing across LLMs, and severity scoring against actual GSC click loss.
No serious operator does. We guarantee the audit identifies and quantifies every defect blocking traffic. Implementation is what unlocks the gain — we either ship it for you in a follow-on engagement or hand the backlog to your team.
Those are crawlers — they list defects. We reconcile a crawler with log files, GSC clicks, CrUX field data, GBP signals and AI-search citation probes, then prioritize by recoverable traffic. The output is a build sequence, not an issue list.
Read-only to Google Search Console, GA4, Semrush, GBP and Bing Webmaster. Optionally: Cloudflare logs and CMS read access. We never need write access during the audit.
Yes. For very large sites (>500k URLs) we typically scope to a logical section — e.g., the blog, the location pages, the catalog — and price accordingly.
Pairs well with
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