Facebook & Instagram Ads That Fill Your Pipeline, Not Just Your Feed
Most Meta agencies hand you a PDF after the month ends and call it management. We run a live Ads Command Center that pulls Facebook and Instagram metrics daily, flags anomalies, and rotates creative before a bad week becomes a bad month. Ad spend stays in your Meta account — the 9/mo flat fee covers strategy, pixel setup, campaign execution, and ongoing optimization. No percentage-of-spend surprises. No retainer creep.
Everything Covered in the 9/mo Management Fee
One flat monthly fee. No hidden setup charges. Ad spend is billed directly by Meta — you control the budget and can pause it anytime.
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Campaign architecture end-to-end
Lead Gen forms, WhatsApp and Messenger conversation campaigns, retargeting sequences, and awareness layers — built to match your offer and funnel stage.
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Pixel installation + CAPI server-side setup
We install or repair your Meta pixel and wire up the Conversions API so events fire from the server, not the browser. iOS attribution blind spots get plugged before the first dollar is spent.
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Audience build and Advantage+ targeting
Custom audiences from your pixel data, lookalikes, interest stacks, and Meta Advantage+ audience mode — tested side by side so we scale what works and kill what does not.
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Creative testing and rotation
We brief and rotate 2–3 ad variants per ad set (static, carousel, video brief). Losers get cut weekly. Winners get budget. Ad fatigue is managed, not ignored.
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WhatsApp campaign setup with cost-per-conversation tracking
We configure click-to-WhatsApp and Messenger campaigns and track cost-per-conversation in our Ads Command Center dashboard — not buried in a spreadsheet you find at month-end.
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Weekly monitoring and monthly strategy call
Daily automated checks via our Ads Command Center. Weekly creative and bid adjustments. Monthly call to review real numbers: cost-per-lead, cost-per-conversation, ROAS by campaign.
Why HLDHub — Operators, Not Media Buyers
We built and run a 10-site franchise network across the Northeast — 1,700+ ranked URLs, a live multi-channel Ads Command Center, and every system we sell has been running on our own properties first.
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Live Ads Command Center, not a monthly PDF
Our dashboard pulls Google Ads, Meta, and TikTok into one view with per-campaign metrics, automated alerts, and a content ideas feed. You get access. You see what we see.
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WhatsApp conversation tracking as a first-class metric
We run WhatsApp campaigns with real cost-per-conversation data tracked and visible in the dashboard. That number drives optimization decisions — not impressions, not reach.
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CAPI-first by default
Server-side Conversions API is not optional on any account we manage. iOS 14+ made browser-only tracking unreliable. We fix the attribution layer before touching the campaigns.
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We own the landing pages, too
Our fleet of 1,700+ programmatic SEO pages proves we know that where your ad sends traffic matters as much as the ad itself. We can audit or build the destination, not just the creative.
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Flat fee regardless of spend
9 is 9 whether your budget is 0 or ,000 per month. We have no incentive to push spend higher. Our incentive is results that keep you as a client.
How It Works — From Onboarding to Live Campaigns
Setup is productized. No 30-day discovery phase. No committee of account managers. One technical operator owns your account.
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Access and audit
You add HLDHub as a Meta Business Partner. We audit your existing pixel, audiences, historical campaigns, and any CAPI gaps within 24 hours of access.
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Pixel and CAPI setup
We install or repair the browser pixel and configure server-side CAPI. Conversion events are validated in Meta Events Manager before any campaign goes live.
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Campaign architecture
We build the full campaign structure — lead-gen forms, WhatsApp/Messenger click-to-chat, retargeting layers, Advantage+ audience sets — mapped to your offer and your market geography.
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Creative brief and launch
We produce the creative brief (or work with yours) and launch 2–3 tested variants per ad set. First ads go live within 48–72 hours of completing onboarding.
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Ongoing optimization
Daily automated monitoring via the Ads Command Center flags budget pacing issues, creative fatigue, and audience saturation. We act on alerts, not on scheduled check-ins.
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Monthly reporting and strategy
Real numbers delivered monthly: cost-per-lead, cost-per-conversation, ROAS by campaign, top-performing creative. We walk through them on a call and set the next month's priorities.
What clients ask about Meta Ads — Facebook & Instagram
No. The 9/mo is the management fee — strategy, pixel setup, campaign execution, creative testing, and ongoing optimization. Ad spend is billed directly to your Meta account by Meta. You set the budget, you control it, and you can pause it at any time without affecting the management agreement.
For lead-gen campaigns, 0–,000/mo gives the Meta algorithm enough conversion data to optimize effectively. WhatsApp conversation campaigns can perform at lower spend in tight local markets where the audience is small and intent is high. We will advise based on your specific market, offer, and goal before you commit to any budget.
Most burned experiences trace back to three fixable problems: a broken pixel with no signal for the algorithm to optimize against, zero creative rotation so ad fatigue cratered performance after week two, and an agency reporting on reach instead of leads. We address all three in the first 72 hours — pixel and CAPI first, then architecture, then creative — and we track cost-per-lead and cost-per-conversation, not impressions.
CAPI stands for Conversions API. It sends conversion events directly from your server to Meta rather than relying on the browser. Since iOS 14, browser-based tracking misses a significant share of conversions, which starves the algorithm of signal and breaks attribution reporting. Every account we manage gets CAPI configured before any campaign launches.
Not always. Meta Lead Gen forms capture leads natively inside Facebook and Instagram — no landing page required, which also reduces friction. For WhatsApp conversation campaigns, users tap directly into a chat. If you do want a destination site, our Smart AI Website starts at 9 one-time and is built on the same lean MVC stack we use across our own franchise network.
Yes. Our Ads Command Center consolidates Google Ads, Meta, and TikTok into one dashboard with unified reporting. If you are running paid search alongside paid social, we can manage both and make budget allocation decisions based on actual cross-channel cost-per-lead data rather than channel-siloed guesswork.
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